'Part Of PR Strategy': Priyamani On Bollywood's Paparazzi Culture
'Part Of PR Strategy': Priyamani On Bollywood's Paparazzi Culture
Priyamani recounted a revealing encounter during a trip to Mumbai after her film Jawan, where a representative from a media agency disclosed the staged nature of these photo sessions.

Priyamani, a celebrated actress in the South Indian film industry, is known for her stellar performances and a devoted fan base. While her popularity extends beyond South India with her contributions to Bollywood films and series, she recently shared insights into the intriguing world of Bollywood’s paparazzi culture during the promotion of her upcoming film, Bhama Kalapam 2.

In a candid interview with the media, Priyamani shed light on the paparazzi phenomena prevalent in Bollywood, unveiling a surprising truth behind the bustling scenes captured by photographers. Contrary to popular belief, she revealed that many of these celebrity sightings, particularly near airports and gyms, are orchestrated as part of a strategic public relations effort. Priyamani recounted a revealing encounter during a trip to Mumbai after her film Jawan, where a representative from a media agency disclosed the staged nature of these photo sessions. She expressed her astonishment upon learning about the exorbitant prices charged by photographers and the actors’ willingness to pay for these orchestrated photo ops.

This revelation offers a glimpse into the intricacies of modern celebrity image management, highlighting the extent to which celebrities may go to enhance their public persona. The practice of paying the media to curate and amplify their image underscores the evolving dynamics of celebrity culture in contemporary times.

Priyamani’s recent cinematic endeavors include her role in the political thriller film, Article 370, directed by Aditya Suhas Jambhale. Released on February 23, the film features an ensemble cast including Yami Gautam, Skand Sanjeev Thakur, Ashwini Kaul and others. Produced by Jyoti Deshpande, Aditya Dhar and Lokesh Dhar under the banner of B62 Studios, Article 370 delves into pertinent socio-political themes.

Additionally, Priyamani gained recognition in Bollywood for her role in the acclaimed series Family Man. Her notable work also includes her appearance in the 2023 blockbuster film Jawan, starring Shah Rukh Khan, Vijay Sethupathi and Nayanthara, with Deepika Padukone in a cameo role.

Priyamani’s revelations offer a compelling insight into the behind-the-scenes dynamics of celebrity culture, prompting a deeper reflection on the intersection of fame, media and image management in the entertainment industry.

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