London: Smartphone maker HTC Corp unveiled details of its push into the increasingly important mobile services sector and introduced two new models using Google's Android software.
Taiwan-based HTC - which also uses Microsoft's Windows in its phones - is battling for the position of fourth-largest smartphone maker with much larger cellphone maker Samsung Electronics.
Like many phonemakers, HTC has focused heavily on hardware development, missing out on the handset industry's increasing focus on mobile online services and software.
HTC's new service offering enables remote usage of cellphone services over the Internet and archives key content from the phone.
"We're excited to be taking the HTC Sense experience beyond the phone to a whole new level with a series of connected HTC services we call HTCSense.com," HTC's Chief Executive Peter Chou said in a statement on Wednesday.
The Taiwanese firm launched the services and products in London at the same venue Nokia used to unveil its Ovi services push back in August 2007.
HTC also unveiled new Desire HD and Desire Z models at a media event in London, saying they would go on sale in time for the holiday sales in the fourth quarter.
The top-end model Desire HD uses Qualcomm's Snapdragon processor and comes with an eight megapixel camera and a 4.3 inch screen -- one of the largest in the industry.
"The two new devices build on the highly successful Desire phone and take the fight into higher tiers of the market targeting Apple, Samsung and others," said Ben Wood, head of research at CCS Insight.
Patrick Chomet, chief of terminals at Vodafone, said the operator will introduce the models across its markets.
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