Aswani Properties targets middle-class families
Aswani Properties targets middle-class families
Aswani Properties is launching affordable homes for families with a monthly income bracket of `15,000 to `30,000. It offers a twob..

Aswani Properties is launching affordable homes for families with a monthly income bracket of `15,000 to `30,000. It offers a twobed room, hall and kitchen (2BHK) at `9,82,000 and `15,38,000 for a 3BHK.Here is good news for those who make bookings within this month.Aswani Properties offers 10 gram gold for 3BHK and 5 gram gold for 2BHK as an incentive.Backed by a detailed customer need research, excellent supply chain management and utility based 360 degree architecture to optimise on interior carpet area, Aswani is launching Aswani Sitara on August 21.Says Anand Reddy, Director of Aswani Properties, “There is a perception that affordable homes are ‘cheap’ homes.This is not so. Affordable homes focus on utility and not on high end luxury.” Reddy further adds, “There are various elements that determine the cost of a project. Overall cost of land, cost of materials, cost of labour, interest on investment and more importantly return expectation of the developer.More often than not, the last element i.e. developer expectation is what sends the price up. It’s a common fact that land is usually acquired at a lesser price and developers wait on it for a long period before starting the construction to increase their return on investment.In the process, an artificial demand for the land is created owing to scarcity and the price obviously goes up.This is something we wanted to break.” Located in Chandapura, near Electronics City, Aswani Sitara is situated in a well connected and managed neighbourhood.“Affordable homes can be built within the city too.It is no longer required for an individual to buy a home in a god-for-saken place and lock in his investment because the property is away from the commercial zones. This is one more challenge we wanted to address.Sitara is in the middle of Bangalore’s commerce hubs of Electronics City, Jigani, Bommasandra Industrial area and Anekal. Well connected, well developed and complete with all social infrastructure, Chandapura is well on its way to become the next Jayanagar, BTM layout or Banashankari” says Anand Reddy.Aswani Sitara is BMRDA approved project with finance approvals from leading public and private sector banks. With this 18 month project of 232 flats over 14,50,000 sq.ft of area in the first phase, Aswani is investing well over `22 crore into the project. 

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