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Long before food delivery apps were launched, Mumbai’s dabbawalas had already established a highly efficient system of food delivery. Even today, they cater to thousands of office workers daily. Now, a London-based company has started a thriving business inspired by Mumbai’s famed dabbawalas. The company, founded by Anshu Ahuja and Renee Williams, serves freshly made home food in tiffin boxes. Their model follows the sustainability model of the dabba system which is devoid of any single-use cutlery or packaging.
Recently an X user shared a video of this delivery company on X and wrote, “Foreigners copied our dabbawala Tiffin idea and launched their own Startup Dabba drop.” Many people argued that the English company was a good tribute to Mumbai’s dabbawalas.
Foreigners copied our dabba wala Tiffin idea and launched their own Startup Dabba drop pic.twitter.com/L4ydU6Htvh— Rishi Bagree (@rishibagree) July 16, 2024
An X user commented on the video, “I think one of the founders has Indian roots – Anshu Ahuja. It’s more like a cultural export. Making Indian food more Popular. Good to see they retained the word dabba to show the origin. Food looks good.”
I think one of the founder has Indian roots – Anshu Ahuja. It’s more like a culture export. Making Indian food more Popular. Good to see they retained word dabba to show the origin.
Food looks good.
— Ishwar Singh (@IshwarBagga) July 16, 2024
Someone else wrote, “We always knew metal containers are the best non toxic safest option! And then the West introduced us to fancy plastic containers! And our old idea is a million dollar startup today. Wait until microwaves end and stove cooking with metal containers thrive.”
We always knew metal containers are the best non toxic safest option! And then the west introduced us to fancy plastic containers!
And our old idea is million dollar startup today!
Wait until microwaves end and stove cooking with metal containers thrive! @aldenrmachado ????????
— Dhanush B (@ibdan06) July 17, 2024
An X user noted, “Dabbawalas did not scale up beyond Mumbai, in spite of years of experience. I won’t be surprised if these kinds of startups set shop in India, and spread across the country.”
Dabba walas did not scale up beyond Mumbai, inspite of years of experience. I won't be surprised if these kind of startups set shop in India, and spead across the country.— Bandaru Naresh (@naresh4india) July 18, 2024
Another person asserted, “A few decades ago, Harvard did extensive research on Mumbai dabba fresh meals delivery and the study became a hit documentary. That it became study material so this is the outcome. They also studied kumbha mela too extensively.”
Please, a few decades ago, Harvard did extensive research on Mumbai dabba fresh meals delivery.. and the study became a hit documentary.. that it became study material.. so this is outcome.. So they studied kumbha mela too extensively— geetha krish (@gk10) July 16, 2024
DabbaDrop first started in 2018 and is now valued at £2.7 million. The food delivery company offers southeast asian cuisines. One DabbaDrop meal costs £30 (approximately Rs 3,000). The company claims that one tiffin box has enough food for two servings. The food can last up to two days. Since they work on a pre-order system they only make as per the order numbers which helps them cut any food waste.
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