'He Looks Like Aryan From DPS': Zepto CEO's 'Rich Kid' Charm Takes Internet By Storm

Aadit Palicha, the 22-year-old wonder kid, has already become the son every Indian mom dreams of. As the CEO of Zepto, he kicked off his business career at just 17 and swiftly transformed his company from scratch into a multi-crore powerhouse within months. He’s not just a CEO; he’s a living legend for young aspirants everywhere. And just when Desi teens thought they couldn’t admire him more, an ‘X’ user sparked a frenzy by calling him, “Zepto’s CEO is sooo bbg [baby girl] coded.”

Soon, ‘X’ was buzzing with girlies swooning over him. One enthusiast wrote, “Reason why i switched from blinkit to zepto ngl..” Another chimed in, “He looks so cute.” The fun didn’t stop there; some started likening him to the affluent kids in elite schools. One user humorously noted, “He looks soooo much like tjis dps-mun-ncr guy i briefly went out w who was atleast top 5 worst men i know.” Another added, “As someone from a dps, i can confirm he’s an aryan from dps azad nagar.”

More comments flooded in: “Why he is looking like so much padhaku baccha ??” and “He looks like he went to fiitjee in some metro city what r u cooking.”

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The playful banter about his ‘rich kid’ charm showed no signs of slowing down.

But behind the fun, serious business was unfolding. Quick commerce unicorn Zepto is poised to outpace offline retail giant DMart in sales within the next 18-24 months, according to Palicha’s statement in Delhi on July 6.

“DMart is a $30 billion company and they are only 4.5X our size in sales. If we continue to execute well, we will continue to grow 2-3X every year. And potentially surpass them in next 18-24 months which is an exceptionally well executed consumer company,” said Palicha.

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He emphasised that Zepto’s strategy would focus on the top 50-75 million households in the country’s top 40 cities, as they represent the majority of grocery and daily essential purchases in India.