Harsh Goenka's Latest Post Fails To Get A Thumbs Up From Internet

The world of advertising is changing every day. The advent of CGI (computer-generated imagery) is also growing thanks to its high engagement quotient and limitless creative output. Recently, Harsh Goenka, the chairperson of the RPG Group, shared a video of a CGI advertisement for CEAT, a tyre company that is part of his multi-sector industrial conglomerate. He simply captioned this video, “Strange scene seen next to our office in Mumbai…..”

The clip showed a billboard-like figure arriving from behind a building and floating in the air. The building next to this “billboard” then displays an unboxing effect as if it were a box with a bat kept inside. The video also captures two people stopping in their tracks and recording the advertisement.

This video has over 805k views.

Many people have pointed out that the advertisement could cause distraction to drivers. Making this point, a user wrote, “This is a highly unsafe way of putting an advertisement. Such on-road distractions will turn into fatal accidents. This is not acceptable from an industry stalwart. Kindly remove it immediately.”

Another person said, “Guess this is better than having huge hoardings which fall and result in deaths. On a serious note, this can actually startle drivers and can cause accidents.”

A person added, “I’m all for tech, but these are very distracting for drivers. Bright LED hoardings need to go. They are a hazard to motorists, and add a ton of light pollution.”

A few wondered if the video was real at all or just edited. Expressing this doubt, a person wrote, “I don’t feel it is real. It can only be seen in video and not in real life. The guys taking the photo shoot are a part of their team to make it look real by taking photos of it.”

What do you have to say about it?