YouTube is experimenting with a new approach to offer enhanced community support for small video creators, as announced by the company this week. The new feature called Hype is now available to viewers in select regions. The programme is designed for content creators who meet specific criteria. Hype is just one of several new features in development by YouTube. Reports suggest that other upcoming features may include a sleep timer, among others.
YouTube Hype: What It Does
A Community Specialist shared information about the new Hype feature on YouTube’s support page. According to the post, viewers in Brazil, Turkey and Taiwan can now Hype a video in addition to liking it, which will help it rank higher among other videos posted in the last seven days. The more hyped a video is, the higher it will be ranked, according to the company.
Currently, viewers can like and share videos they enjoy, which benefits content creators. In addition, they can make use of features like Super Chat and Super Stickers to make money in addition to the money from the advertisements. The Explore tab will display the Hype-based ranks, according to YouTube. It is claimed that by doing this, small content creators will be able to reach a larger audience and gain more community support. Unfortunately, there is a catch.
The Hype programme is only available to YouTube Partner Programme creators with fewer than 5,00,000 subscribers, according to the video-streaming platform. Furthermore, all of their videos must adhere to the YouTube Community Guidelines.
Also, this programme is still in testing and it is unclear whether it will be expanded to include more content creators in the future.
Previously, YouTube stated that it is testing a tool that allows viewers to contribute context to videos in the form of notes. This will make it easier to share pertinent information with others for clarification. This is in addition to other context-prioritising tools introduced by YouTube recently, such as information panels and increased criteria for disclosing synthetic or changed content.
Earlier this month, YouTube said that it is testing the ability for users to leave comments beneath videos to give viewers a clear and concise context. Users in the US can now access it as an experimental feature in English thanks to the video-streaming platform.
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