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ByteDance is going after OpenAI and Google with its new product. The Chinese giant has extended lineup by introducing its video-generating software based on text prompts. With this move, the tech giant joined a rising number of Chinese tech businesses entering an emerging market also targeted by OpenAI, creator of ChatGPT. Since Microsoft-backed OpenAI unveiled its text-to-video model Sora in February, Chinese companies have rapidly developed similar tools, with several launching models accessible to users.
Joining the bandwagon, ByteDance has launched Jimeng AI, a text-to-video software. The new software, developed by Faceu Technology, is now available on the Apple App Store for Chinese users. Faceu Technology operates under Jianying business of the Byte Dance, which is popularly known for its video editing app CapCut.
Jimeng AI – What It Offers
AI Picture Creation: Describe your ideas in natural language, and Jimeng AI will create unique pictures. It also offers editing features to enhance these images.
Video Creation: Users can share their ideas, and the AI-video app will create videos accordingly. Moreover, the app allow users to make multiple attempts to achieve the desired result.
Sharing Options: Creations can be shared via links, allowing others to appreciate the creativity of the user.
Explore Creative Works: With the help of the Explore page, users can browse and appreciate other users’ works. This offers inspiration and allows users to share their views in the comments section.
Personalized Creations: Users can reproduce and customise other users’ works using their own prompts.
The launch of a text-to-video model by the parent of short video app firm TikTok follows a series of similar firms like Kuaishou and Zhipu AI in recent months in China. Kuaishou is one of the largest video apps in China, which opened its Kling AI text-to-video model to a global audience last month. Its beta version is accessible worldwide, and users only need an email address for registration.
Moreover, Chinese AI startup Zhipu AI also introduced its video-generating model Ying last month. Days after its launch, another startup named Shengshu officially launched its Vidu app.
It is worth noting that the Jimeng AI offers monthly subscriptions starting at 69 Yuan (Rs 800 approx), 79 yuan (Rs 900 approx) for a single month, or 659 Yuan (Rs 7,700 approx) annually. Each plan allows users to generate about 2,050 images or 168 AI videos per month.
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