Tinder, the world’s most popular dating app is helping daters in India to ‘Know Your Love Style’. In collaboration with Gen Z romance author Nona Uppal, this campaign encourages young singles to discover their unique styles of love this Valentine’s Day. Notably, in the run up to Valentine’s Day last year, the app experienced a 10% surge in overall matches compared to an average day.
Love Styles, a feature on the app, allows users to express their preferences and connect with others who share similar love languages. The app has witnessed a remarkable 50% year-over-year increase in app users mentioning ‘love languages’ in their bios. Furthermore, an overwhelming 82% of app users consider it crucial to understand their matches’ ‘Love Style’ early on in the dating process.
Aahana Dhar, Tinder’s Communications Director, India says, “Gen Z is rewriting the rules of dating, and ‘Time Together’ has emerged as the preferred love style of 50% of young singles, both globally and in India, over other love styles, indicating the value this generation places on shared moments and the authenticity that defines their approach to meaningful connections. This Valentine’s Day, we encourage Tinder users to embrace and add their love style in their profiles and discover new ways to connect with their matches.”
A ‘Know Your Love Style’ quiz, developed by Nona, will be displayed to app users in India between 13th and 29th of February as cards they can click into to take a fun and easy quiz and discover their love language to proudly display it on their profile.
To help singles understand their app match’s love style, Nona Uppal shares insights and exciting date ideas tailored to each love style, to help Tinder users plan a fun and meaningful Valentine’s Day date.
- Time TogetherIf their love style is Time Together, they eagerly anticipate one-on-one plans. Whether it’s virtual game nights, or binge-watching their favorite shows together, it’s all about creating epic shared experiences and building deep connections.
- Thoughtful GesturesThis love style is all about showing your date that they live rent-free in your thoughts. Making them feel cherished and remembered with a heartfelt text, a virtual doodle, or a funny meme will leave a lasting impression.
- PresentsIf they are the type who love to receive gifts, let your presents speak volumes! Whether it’s a customized playlist, a surprise meal delivery, or a personalized K-pop band t-shirt, show your affection through thoughtful gifts.
- TouchIf hand-holding, hugs, and cuddles are their thing, touch is probably their love style. Even without words, your touch says it all which lets your match know that they’re on your mind. Plan a cozy outdoor picnic or a romantic beach stroll, but always respect boundaries and ensure your date is comfortable with your affectionate gestures.
- ComplimentsIf compliments are their love style, they would expect you to notice and appreciate the little things! Consider creating a scrapbook filled with cherished memories or simply take a moment to verbally express your admiration for your date’s unique qualities. Authenticity is key!
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