They work without taking breaks to keep the roads in our cities free of congestion. They patrol on foot to ensure pedestrians can move about safely. And there is no way they can take a break as life becomes intolerable post noon when the temperature peaks.
Meet our traffic cops who have to brave noise pollution, dust-laden wind and excessive heat to shoulder their responsibilities.
Considering the fact that close to 6,250 traffic cops go against 1.5 crore vehicles battling heat and traffic every single day, Lipton Ice Tea came up with a heart-warming idea. In an attempt to refresh their smiles, Lipton Ice Tea hit the streets with their refreshing drink.
The video, which begins with a traffic cop looking undeterred despite the scorching heat, explains the difficulties that they have to face while undertaking general traffic and road management task. His allegiance towards his profession can be gauged by what he says next, “Everyone feels the heat, but it is our duty so it has to be done!" “When we are on the road, our duty is to get people out of traffic jams and make sure everyone is following traffic rules."
So while the smouldering summer heat leaves the cops feeling fatigued and thirsty, Lipton Ice Tea gets them a drink that can leave a cooling effect.
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