L’Oréal Paris, the world’s leading beauty brand, has proudly announced Alia Bhatt as its new global brand ambassador. Joining an illustrious group of spokespersons that includes Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello, Bhatt will be the face of the brand’s campaigns starting in September 2024.
Alia Bhatt, recently named one of Time Magazine’s 100 Most Influential People of 2024, has a cinematic journey that transcends languages and genres, earning her numerous awards and critical acclaim. A multifaceted talent—actress, producer, and entrepreneur—Alia perfectly aligns with L’Oréal Paris’s values of inclusivity and empowerment, embodying the brand’s mission to inspire women globally through self-confidence and strength.
“We are thrilled to welcome Indian actress Alia Bhatt to the L’Oréal Paris family,” said Delphine Viguier-Hovasse, Global President of L’Oréal Paris. “Her dedication to promoting inclusivity in the film industry and highlighting Indian cinema on the global stage is truly admirable. Alia’s commitment to caring for both people and the planet makes her an ideal ambassador for the brand, representing female talent, entrepreneurship, and the limitless potential that L’Oréal Paris strives to unlock by uplifting women everywhere.”
Expressing her excitement, Alia Bhatt said, “I am honored to join the L’Oréal Paris family and to be part of a community of strong, empowered women. As someone with a deep passion for skincare, I’ve long admired L’Oréal Paris for its pioneering innovations and dedication to excellence in beauty. The brand’s focus on women’s empowerment resonates with me deeply, and I’m eager to collaborate with L’Oréal Paris to make a meaningful impact in the beauty industry, advocating for greater inclusivity.”
Alia Bhatt’s influence extends far beyond the silver screen. She has been recognized in the Forbes 30 Under 30 and Fortune’s list of 50 Most Powerful Women in Indian Business. With one of the top five most-followed Instagram accounts in India, boasting over 85 million followers, Alia uses her platform to advocate for environmental and social causes. Her commitment to sustainable living led her to create Ed-a-Mamma, a children’s clothing brand that nurtures a love for nature, reflecting her passion for both the planet and young minds.
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