Rain gear's not selling this monsoon

Instead of singing in the rain and enjoying the monsoon, businessmen who run stores for rain gear have been hit the most by delayed rains.

Usually 80-90 per cent of sales for rain gear are done by June. It is July, and the country is yet to bear the brunt of the monsoon. This has resulted in a dip in sales between 35-50 per cent.

While smaller retailers have been hit the most, others are contemplating placing other products in their stores to make up for their lost income.