New Delhi: It appears that the word of mouth publicity is working in favour of 'Oh My God'. The film is still keeping its pace at the box office. If trade analyst Taran Adarsh is to be believed then the film is doing unprecedented business in New Zealand. He tweets, "Oh my God, this is UNBELIEVABLE. #OMG crosses *wknd biz* of #RowdyRathore & #Cocktail & reaches #Agneepath *on Sat* itself in New Zealand."
This is new trend visible in Bollywood which prompts the producers to give enough attention on promoting their films in relatively lesser known markets also.
USA, UK and Australia have emerged as good markets in the recent past but New Zealand was not seen as a profitable market earlier, so this came as surprise when a relatively less publicized film surpassed the business of big budget films such as 'Rowdy Rathore' and 'Agneepath'.
'Oh My God' has opened to mainly positive reviews thus it is expected to rule the ticket window for some more days.
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