More than just a fashion show

BANGALORE: As the winter fades away and lets the summer sun slowly seep in, its time to update your Summer wardrobe and the sixth edition of the Blender’s Pride Fashion Week (BPBFW) is all set to show you the way.The Summer Shower concept this year will however see a twist in its fate, for this time around the team behind the show has added a new concept, BPBFW Tunes.One of the first of its kind in the Indian Fashion Industry, concept will create tunes for the acclaimed designers participating in the event. Apart from providing a platform for emerging designers, this season will provide opportunities to budding musicians and Djs to exhibit their creativity through their music. “The objective of BPBFW Tunes was to provide a customised and wholesome experience aurally to the designers and audience alike,” says Sajad Mahajan, Director, Dream Merchant. Adding to that he also adds that since each designer’s collection is based on a specific theme or an idea, this year the team decided to put that very idea across to the public. “We have displayed the themes on our website. DJs and musicians who feel that they can create music specific to the theme can apply. At the end of the event we the CDs will be available to the public,” he says. The country’s climatic variations gave birth to innovations like the Summer Showers and the Winter Festival.“India’s climate is dominated by monsoons, summer and a bit of winter.Dream Merchants in its endeavour to adapt the Fashion Week to the country’s climatic conditions instead of Europe or the West; launched the Summer / Showers season in its January / February editions and Winter / Festive Season in its July editions and received overwhelming response.Indian climate is dominated by monsoon throughout the year and thusly BPBFW introduced the concept of showers replacing the Season Spring with monsoon,” says Feroz Khan, the creative director for Dream Merchant. The sixth edition of BPBFW again will bring together designers from all over the world.The four day event will have shows from internationally acclaimed designers such as Ritu Beri, Abdul Halder, Swapnil Shinde, Bo Carter, Mustafa Hassan Ali, Pam & Arch, Ramesh Dembla among many others. This edition of the BPBFW will host a grand finale by acclaimed designer Ritu Beri. The highlight is that the celebrated designer will be showcasing in South India for the very first time.Speaking of the response so far, Khan also mentions that over the years BPBFW has become one of the top three Most Glamorous Fashion Events of the country. “We also have brought in several innovations over the years such as the Summer-Showers and Winter-Festive Concept, BPBFW Labels, Fashion Fridays, International Fashion Week, etc.And this time around, the BPBFW Tunes will not only enhance the exclusivity of the show, it will also increase the glam quotient of the edition, ” he reveals.The theme for this season’s edition is Summer/Showers. BPBFW will be held from February 2 to 5 at the Crowne Plaza Hotel