In a predominantly capitalist world, it may be surprising to think that something as basic as water needs to be paid for. It holds true for most economies over the world. Packaged drinking water needs to be paid for in almost every corner in the world, but an exception that stands tall is Freewater Inc. With a foundation and focus on philanthropy, FreeWater Inc is a charitable marketing channel that has introduced a novel, paradigm-shifting product as a new kind of advertising medium. The advertisements that are printed straight onto its aluminium bottles and cartons fund the production of this environmental-friendly, BPA-free product. Josh Cliffords, the founder of FreeWater, was inspired to start the organisation after assisting with refugees, who shared their experiences with water scarcity. Currently, 800 million people do not have access to clean drinking water, and 3.6 billion people or 47% of the world’s population live in regions where there is at least one month of water scarcity annually. Cliffords looked for a business-friendly way to create infrastructure and give out free, clean water to communities.
Advertising companies can also print ads directly or can place QR codes, so that people can click on them and see the photos and videos being promoted by them.
Some advertisers may decide to give away the goods as part of their B-to-B business, while others may decide to sell it. With their B-to-C model, the water is always free. The company pays its members to use free products in the future as part of its objective. At the moment, FreeWater donates 100% of its proceeds to a range of charity organisations that construct water infrastructure and wells throughout Africa. The company also ensures that its packaged drinking water is environment-friendly and never uses plastic bottles.
Each bottle sells for thirty cents, of which Free Water keeps twenty cents for itself. Some sources state that the corporation distributed roughly 10 lakh water bottles to the public last year.
Comments
0 comment