To mark one of India's best loved cars reaching yet another milestone, Maruti Suzuki is saying kuch meetha ho jaaye and taking its sweet celebrations around the country. The latest stop in this celebration drive was the nation's financial capital - Mumbai.
The grand event at Malad's Inorbit Mall on August 22 and 23 was the second mega event after the hugely successful one at Gurgaon in early August.
The high attraction of 'The sweets are on us' campaign's Mumbai leg was a mouth-watering art installation titled 'Dzire Curtain Raiser' that was made up of more than a million chocolate boxes created by Rajesh Sawant.
Another highlight was the wishing well in which attendees put in their names and unlike other wishing wells in the outside would, this one actually gave out prizes to the lucky ones.
India loves its sweets and marks its celebrations with the best of them. This is the tradition that Maruti Suzuki is sharing and celebrating with 'The sweets are on us.'
From little kids in prams to elderly grandparents, everyone had a sweet time at Inorbit Mall.
Similar eye-catching installations and events are also planned in India's other mega cities - Kolkata, Chennai and Bangalore.
The million milestone is not just an achievement for Maruti Suzuki Dzire, but also a benchmark to the brand's growth.
It has been a long and exciting journey for the Maruti Suzuki Dzire, which made its debut in 2008. During its seven-year journey, Maruti Suzuki Dzire not just bagged some prestigious awards like India Design Mark's Good Design Award, it also became the 15 millionth vehicle to be rolled out by India's best loved car maker.
Over the years, the Dzire sedan has emerged as one of the most desirable and aspirational cars in the country. The best-selling and award-winning car is also exported to countries around the world in Africa, South America, Central America, West Asia, ASEAN and SAARC countries.
Let's raise a sweet to the next million!
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