Hyundai Motor India Ltd. (HMIL), received appreciation from Customers, media and Experts for its ‘BeTheBetterGuy’ road safety initiative. With an objective to create Big Impact within communities to bring in behavioral change ‘BeTheBetterGuy’ campaign received overwhelming engagement on social networking sites including Twitter, Facebook and YouTube with viewership crossing 1 Crore (10 Million) since its release on 24th Nov, 2017.
‘BeTheBetterGuy’ road safety initiative in association with Ministry of Road Transport and Highways is aimed towards drawing attention to five critical issues pertaining to road safety – Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal.
Commenting on the response from viewers, Mr. YK Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “We are delighted with a strong response on ‘BeTheBetterGuy’ road safety initiative film. As a caring and responsible brand, Hyundai has been integrating people, vehicles, and the traffic environment to educate and increase awareness and responsibility towards safe driving practices. We have engaged millions of people through social networking sites and on ground activities in 150 Schools in 15 cities and 14 Malls in 6 cities. We hope that more and more people will realize the importance of safe driving practices towards making Indian Roads Safer."
Message by Hyundai Corporate Brand Ambassador Mr Shah Rukh Khan: “Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye. But Goodness Goes a Long Way. So ‘BeTheBetterGuy’"
‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. In India, ‘Safe Move’ focuses on spreading awareness about the importance of traffic safety to bring about a significant behavioral change among masses. Supported by Ministry of Road Transport and Highways, Safe Move - Road Safety awareness film is unique in nature as it highlights various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation.
Also Watch: Interview | Sudhir Shreedharan, SVP Commercial Ops, GCC, India, Africa | Fly Dubai | Cars18
Comments
0 comment