Kareena Kapoor, an evergreen beauty, continues to captivate her fans with her unique style, setting trends that few can match. Surprisingly, her fashion choices from over twenty years ago are now causing a sensation among people from different cultures. If you’re active on social media, you’ve probably seen videos where creators dress up in Indian bridal attire, mimicking the iconic ‘San Sanana’ song from the 2001 movie ‘Asoka’, starring Shah Rukh Khan and Kareena Kapoor.
The film showcases what is supposed to be ancient Indian fashion, with dark eyeliner and geometric patterns on the face and body. While the movie doesn’t feature modern Indian bridal wear, its vibrant colours, bold eye makeup, dramatic overall look, and gold jewellery have become the focal points of the Asoka trend.
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DYK — #ShahRukhKhan was offered #Asoka on the #ChaiyyaChaiyya trainDuring #DilSe shoot #SantoshSivan told him the idea. After discussing with business partner Juhi Chawla, SRK said yes
Dedicating this tweet to all the reels that have started trending #SanSanana all over again… pic.twitter.com/YNpsAR1hLA
— Mimansa Shekhar (@mimansashekhar) April 22, 2024
Within days, the ‘#asokamakeup’ trend spread from Russia to the US, garnering millions of views and likes on Instagram and TikTok.
Asoka trend (Indian makeup) มาละจ้าชาวไทย pic.twitter.com/8Iw5NWNAil— Soundtiss (@SoundtissST) April 19, 2024
I know it’s not a competition, but Jharna Bhagwani won the Asoka trend for me. The transition is super smooth. pic.twitter.com/OxBucDD4tz— #PotluckRaya 4th May (@faliqfahmie) April 21, 2024
ควีนพี่หลินกับเทรน Asoka สวยมากกก pic.twitter.com/x2ilIe20mB— A e y y ◡̈ (@aeyy04m) April 22, 2024
i love this asoka makeup trend so much i’ll never skip a video pic.twitter.com/QVHeFuqYMR— kim, there’s people dying (@josiem__) April 17, 2024
Sa lahat ng napanood ko na Asoka make up trend ito yung pinaka magaling, pinaka maganda. Yung facial expression, smokey eyes, pakak!Yung buka ng bibig sabay sa tugtog, ganda ng pagkakuha, yung angle, side eye, malinis yung pagkagawa
Iba na talaga pag ka tandem ang jowa mo pic.twitter.com/8mu9MuzfcQ
— ALTbatR0SE (@jaymazingwalk) April 24, 2024
Moreover, this global fascination with the Asoka trend is not merely about aesthetics; it serves as an entry point for many into the world of Hindi cinema. Countless users from around the globe express newfound admiration for Bollywood, with some admitting that this trend introduced them to Hindi music for the first time.
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Undoubtedly, the ripple effect of this trend extends beyond social media, drawing attention to the original “Asoka” film. The comments section of the ‘San Sanana’ video on YouTube is flooded with fresh perspectives and inquiries, indicating a renewed interest in the cinematic masterpiece.
In essence, what began as a nostalgic nod to a bygone era has blossomed into a global celebration of Indian culture, bridging continents and fostering a newfound appreciation for Bollywood’s timeless charm.
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