New Delhi: Microblogging site Tumblr has announced new features to its platform allowing users to fund, buy, or support certain campaigns or products posted on the site.
With an update to its application for iOS and Android, Tumblr will automatically show buttons to 'Buy', 'Pledge', or 'Get Involved' for posts that link to crowdfunding or related sites. The buttons will appear at the bottom of the post as well as on Tumblr's dashboard.
A report on TechCrunch stated that the 'Buy' button will also include the item's price. The buttons, when tapped, redirect to the campaign or product's website. The catch here is that these features are only available on the mobile app or through Tumblr's dashboard on either web or mobile.
The supported websites include Etsy, Kickstarter, or DoSomething.
These features follow the lines of Facebook, Twitter, and Pinterest, who have started experimenting with the idea of turning social media into a marketplace by allowing users to directly get in touch with the retails.
The idea of adding these features was teased by Tumblr in late last year when the company was seen trying new features to make its blogs more interactive on the web. The options are now available on iOS and Android.
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