New Delhi: Hopping on the bandwagon of offering promotional content through its service, Tinder has unveiled its first ad in the form of a video that promotes Budweiser's next #Whatever, USA campaign.
Recently, Instagram and Twitter rolled out their own way of subtly inserting ads into their users' feed and similarly, Tinder too is going to adopt the promotional content strategy cautiously.
The video ad on Tinder will be visible to users the next time they open the app and within a few swipes, users will land on Bud Light's profile with the auto-play video that asks users to enter the #UpForWhatever contest, a TechCrunch report notes.
The dating app's core design is based on right or left swipes to choose or reject other user's profile. The video too is based on the same design and swiping left will 'Pass' the video and right will 'Like' it. Users can also tap the 'Enter Now' button on the top of the video to learn about the ways of entering the Budweiser contest. The responses will be recorded by Tinder for the brand's analysis.
The dating app has recently launched Tinder Plus, that charges a premium for age-based monthly subscription which is an ad-free experience.
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