Coolpad, which recently unveiled the Coolpad Max smartphone, has brought the phone to India at a price of Rs 24,999. In what is considered to be its USP, users will be able to tun two WhatsApp, Facebook, Line, BBM, and other social media accounts on the phone. We asked Syed Tajuddin, CEO, Coolpad India, to explain the technology behind this and how users will be able to use this feature.
News18: How Coolpad Max is different from the other phones around?
Syed Tajuddin: As the slogan goes “Dual in One”, our Coolpad Max will be equipped with multiple “Dual” technologies like: Dual SIM Dual Standby, Dual Space, etc. And among all these, Dual Space is a technology developed by Coolpad which is aiming to create a safe operating environment for avoiding leak of privacy and virus infections and to balance limitations due to privacy protection and free usage.
We are the first ones to bring this technology and help provide a more secured and private space in India. This is what sets us different from others.
News18: How will the Coolpad Max help users find the right balance between their personal and professional lives?
Tajuddin: Every working person has to balance their personal and professional lives as these are totally different worlds to them. Meanwhile, the mobile phone is becoming a terminal for us to connect to the rest of the world. So it’s crucial for us to maintain both mobile worlds simultaneously.
Coolpad Max has provided Dual Space, and it can be considered as 2 different phones within one device. Users can utilise the main space for the work and private space for their personal lives, and each space’s data will be stored in different places, and will not impact the other. Also, it’s easy to switch between these two spaces via fingerprint or password.
News18: It is claimed that with the Coolpad Max users will be able to run two accounts on WhatsApp, Facebook, Line, BBM, and other social media applications on a single device. Request you to please explain the technology behind it in detail.
Tajuddin: What you are referring to is what we call: BiLogin, and the dual space technology is a system-level virtualisation solution. It is equivalent to add one more virtual phones inside your phone.
This provides much better security and performance than “dual-persona” solutions, such as hypervisors or container solutions. So each space can install Facebook, Twitter, WhatsApp, Wechat, etc., and login with different accounts simultaneously. And both apps can get upgraded separately.
Syed Tajuddin, CEO, Coolpad India
News18: How the Dual Space feature is different from Android's built-in multiple profiles?
Tajuddin: In simple terms, the built-in multiple profiles feature is like offering a mirror space for a user and Dual Space is like offering two independent spaces for one user. Both solutions can let users modify their desktop and app. However in the multiple-profile environment when the hypervisor decides to upgrade or delete the app, the other profile will be affected. The private space created by Dual Space is totally separated from the main space. Whatever you do, it will not affect the other.
News18: If a user is logged into the work profile on the Coolpad Max, will he still get notifications from his personal profile?
Tajuddin: As we said, there are 2 spaces in Coolpad Max, imagine the Max as an apartment, one is the main space (Guest Room), the other is the private space (personal living room). And each room will not know what’s going on in the other room, so the private space cannot get the notification from the other space, and vice-versa. According to our R&D’s design, there is a white list. In each space, if the app has a message and this app was on the white list, the phone will vibrate or ring. But there will be no notification on the screen.
News18: Why didn’t you launch the Lite version along with the Coolpad Max in India ? When are you planning to launch the Coolpad Max Lite in India?
Tajuddin: In China, Coolpad is a well-known brand across categories. And in India, after the success of budget phones - the Coolpad Note 3 and the Note 3 lite, we also want to prove Coolpad’s capability of manufacturing exquisite high-end product like the Coolpad Max.
As you know, Coolpad is an international brand, and we have different strategies in different regions. We have already made a series of special product launch plans for the India market in 2016, and there are much more surprises yet about to come.
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