FreeCharge’s “Flat 100% Cashback Sale” received 4X surge in traffic on day 1 of sale as users flocked to grab flat 100% cashback offer across more than 1,00,000 merchant stores.
Offline transactions on merchants like Cafe Coffee Day, Heritage Fresh, McDonald's, Hypercity, Crossword jumped 5 times as buyers used the surprise weekend deals.Read more: FreeCharge Now Accepted at ICICI Merchants
Buyers also locked into online deals on Domino’s, Snapdeal, Bookmyshow, Jabong, gaana.com.
Due to offers on recharges, including a cashback offer of “20 on rupees 20” recharge, nearly 800 recharges were done every minute using FreeCharge on Day 1 of the sale.
The increased consumer interest has also translated into a sharp increase in transactions in the food & dining vertical across prominent merchants like Swiggy, foodpanda, Zomato etc over a non-sale day. Read more: Freecharge Making Its Way Into The F&B Sector.
More than 2100 orders were placed every minute on Day 1 of the sale.
Speaking on the same, Govind Rajan, CEO, Freecharge said, “Post demonetization, the team is putting in long and exciting hours to ensure that we provide more and rewarding options for our users to go cashless.”
In the lead up to the sale, FreeCharge had prepared extensively by scaling up its systems such as the checkout process, the fraud management system to ensure a seamless experience for its consumers.
To ensure the same, the customer service team was also ramped up by close to 3 times to reduce the turnaround time for query resolution.Also Read: Now, Transfer Freecharge Money Through WhatsApp
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