Mother Dairy has hiked prices of full-cream milk by Re 1 per litre and token milk by Rs 2 per litre in Delhi-NCR market, citing rise in input cost. The hike is coming into effect from today.
While Mother Dairy has increased the prices of full-cream milk by Rs 1 to Rs 64 per litre, and that of token milk by Rs 2 to Rs 50 per litre, the company has not revised the prices of full-cream milk sold in 500 ml packs.
This is the fourth round of hike in milk prices this year by Mother Dairy, one of the leading milk suppliers in Delhi-NCR with volumes of more than 30 lakh litres per day.
The hike in milk prices is expected to hit household budgets at a time when food inflation is already at a high level.
Mother Dairy attributed the hike in prices to increase in its procurement cost of raw milk from dairy farmers.
“This year, the entire dairy industry is witnessing a huge gap in the demand and supply of milk,” news agency PTI quoted company spokesperson as saying.
The availability of raw milk has been impacted due to the increased cost of feed and fodder, and erratic monsoon, putting a stress on prices of raw milk, the company said.
Moreover, Mother Dairy said the demand for processed milk has gone up.
“The ongoing mismatch in the demand-supply, even after the festive season, has further led to firming of raw milk prices. We are therefore constrained to partially pass on the impact with revision in consumer prices of certain variants,” the spokesperson said.
The revision in prices will enable the company to continue supporting farmers with right remuneration while ensuring quality milk for consumers, Mother Dairy said.
Mother Dairy passes on about 75-80 per cent of prices paid by consumers to the milk producers.
On October 16, Mother Dairy increased prices of full-cream milk and cow milk by Rs 2 per litre in Delhi-NCR and some other markets in North India.
Rates were raised by Rs 2 per litre for all variants in March and August as well.
Amul, which is marketed by Gujarat Cooperative Milk Marketing Federation (GCMMF), is also a major player in the Delhi-NCR market. It sells nearly 40 lakh litres per day.
(With PTI inputs)
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