Indian Cricket legend Sachin Tendulkar is said to be named the “Smile Ambassador” for Maharashtra’s Swachh Mukh Abhiyan, (SMA) a mission that aims to promote oral hygiene.
Maharashtra Chief Minister Eknath Shinde and Deputy Chief Minister Devendra Fadnavis will be present at the time of signing the MoU with the cricket legend.
Swaachh Mukh Abhiyaan (Clean Mouth Mission), abbreviated as SMA, is a national campaign by the Indian Dental Association (IDA) to improve oral health and hygiene and educate Indians about the importance of good oral hygiene.
SMA aims to raise awareness about important health issues with the ultimate aim to improve national oral health and make a positive difference.
Brushing teeth, rinsing mouth, eating a healthy diet, avoiding cigarettes and visiting the dentist at least twice a year, are among the five key messages that this mission aims to promote.
IDA’s vision of “leading India to optimal oral health” paves the way for a new model of oral health care, led by dentists in collaboration with a wider range of stakeholders from all sectors of society.
The dental mission recognizes the critical importance of establishing innovative and strategic public-private partnerships in order to realize the same.
“We envision a future where everyone enjoys good oral health and consequently general health that contributes to leading a healthy, satisfying life,” according to the SMA website.
It adds that the mission is to change lives by preventing and controlling oral diseases and conditions by increasing oral health literacy and advocating for policies that promote healthy oral behaviors, especially among the deprived section of society.
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