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Rajkummar Rao and Janhvi Kapoor’s horror-comedy, which was earlier titled Roohi Afzana, has now been named ‘Roohi’. The film is set to have a theatrical release on March 11, the makers announced on Monday. The film is one of the first Bollywood projects to arrive in theatres after the Ministry of Information and Broadcasting allowed cinema halls across the country to operate at full capacity from February 1 with adherence to COVID-19 safety protocols. Presented by Jio Studios & Maddock Films, “Roohi” also stars Varun Sharma.
Hardik Mehta has directed the film from a script penned by “Fukrey” helmer Mrigdeep Singh Lamba, who also serves as a co-producer on the movie. Dinesh Vijan of Maddock Films said “Roohi” takes the genre of horror-comedy a notch above the banner”s 2018 hit “Stree”, which also featured Rao.
“While ‘Stree’ was a genre-bending tale that gave audiences something never seen before, ‘Roohi’ takes this vision a step further by offering the same brand of spine chilling scares and quirky comedy.
Dulhan ke tarah sajenge theatres. Iss bhootiya shaadi mein aapka swagat hai! #MagicOfCinemaReturns; movie releases 11th March. #Roohi pic.twitter.com/yhnXaPIrC5— Maddockfilms (@MaddockFilms) February 15, 2021
“With a partner like Jio Studios that share our passion for the eponymous ‘bada parda’, we hope ‘Roohi’ rekindles the audience”s long-standing romance with the silver screen. It is a film tailor-made to be viewed at your nearest theatre,” Vijan said in a statement.
The film revolves around a singing ghost who puts grooms to sleep so it can possess their brides.
Jyoti Deshpande, President – Media & Entertainment, Reliance Industries Limited, said the team held back the film”s release so that the audience could experience “Roohi” on the big screen.
It was scheduled to be released last year but was postponed due to the coronavirus-induced nationwide lockdown.
“We owed it to our partners across the value chain, be it Maddock or the cinema exhibitors, to hold on to our fabulous film for this day and give it the grand release that it deserves and promise a complete entertainment experience to our audiences who have waited over a year for this.
“With ”Roohi”, the magic of cinema is back… come celebrate with us. We promise to make you smile under your masks,” Deshpande said.
According to the makers, “Roohi” will release on over 1,500 screens across the country.
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