Following in the footsteps of Amitabh Bachchan and Anil Kapoor, Bollywood actor Jackie Shroff in May approached the Delhi High Court (HC) to restrain firms, social media channels, artificial intelligence (AI) apps as well as GIF-making platforms from using his name, voice, image or any other attribute without his consent. As per the Intellectual Property India, Shroff holds the trademark Bhidu across multiple classes (application IDs (3227967, 3227968, 3227969), along with Apna Bhidu and Bhidu Ka Khopcha. He had applied for the trademark in April 2016.
The Delhi High Court has barred entities from using Jackie Shroff’s name, including the nicknames “Jackie” and “Jaggu Dadda,” as well as his voice and images for commercial purposes without authorisation.
While impersonation of Jackie Shroff is illegal, comedian Krushna Abhishek is allowed to do it. He told India Today that Jackie Shroff called him to say he’s fine with Krushna’s impersonations and that both Jackie and his son Tiger Shroff enjoy his performances as ‘Jaggu Dada’. “I am also a part of Welcome To The Jungle, where dada (Jackie Shroff) is playing the villain. We had such a good time on the set. During breaks, he would even ask me to show him videos of my performance as him. He really enjoys it,” Krushna said.
Jackie Shroff’s lawyer Pravin Anand had argued in the court that in some instances, offensive memes have been made using his images and that his voice has been misused for similar purposes as well. The court was informed that in certain cases, pornographic material is being created using Shroff’s persona.
Post the Delhi High Court’s order in his favour, Jackie Shroff had issued a statement thanking the honourable court for protecting his personality rights. In his statement, Jackie shared that he is “grateful” of the court and talked about why it is important to prevent the misuse of a celebrity’s attributes.
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