Zara, the Spanish fashion house, redesigned its clean, evenly spaced logo to a cramped one with the Z, A and the R overlapping into each other and the Internet is surely feeling uneasy about the change.
In 45 years of its history, it is only for the second time Zara has logo has been tweaked, the first redesign being in 2010. Since its release, the Netizens have outright rejected the logo feeling that it was too cramped.
Designed by Baron & Baron design house, the designers behind the Harper's Bazaar logo, are the grey matter behind the whole new look of the Zara logo and we have to admit their logo has received humorous and mixed reactions.
In the past, Calvin Klein, Burberry among others changed their brand logo and it didn't really go down well with brand freaks.
With the reaction coming in from the fans, will Zara switch back to square one and decide to do away with the new logo or is it going to be a successful marketing stunt for Zara. Well, only time can tell.
Here are some tweets by Tweeterati which explain how the audience feels about the change which will leave you in splits.
Thank-you for coming to my TedTalk #Zara pic.twitter.com/BqiJMWefmH— Taya Try ???? (@soyuxr) January 29, 2019
Seriously #ZARA, what the hell?? You forgot the spaces! #zaralogo #WhatHappened #failrebrand pic.twitter.com/cljuTrp8bS— Silvia Sguotti (@SilviaSguotti) January 30, 2019
The new Zara logo is YIKES. pic.twitter.com/UOWz5xDN0C— Brian Latimer (@briskwalk) January 30, 2019
User's: the new Slack logo was awfulZARA: hold my beer... pic.twitter.com/8NmOK3Pqfp— Abdulsamad Umar (@justabdulsamad) January 27, 2019
Whoever is responsible for the new Zara logo, I just want to talk. pic.twitter.com/DHoff5pLBT— Impact. (@mindofimpact) January 28, 2019
The new Zara logo is YIKES. pic.twitter.com/UOWz5xDN0C— Brian Latimer (@briskwalk) January 30, 2019
It looks like a bad Bvlgari.ZVRA. pic.twitter.com/W1amPvs8la— Brian Latimer (@briskwalk) January 30, 2019
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