Inspired by the green movement and in a bid to raise awareness on the concept of green art and eco-friendliness, local dealers of GoodLife packaged milk built a five-and-half feet tall Ganesh idol for the festival with empty tetra packs at Krishna Nagar, Jubilee Hills. Using the help of Tunga Vamsi Krishna, a visiting faculty member of Jawaharlal Nehru Architecture & Fine Arts University and Sukumar Reddy, a freelance artist, the dealers made the idol using up to 2000 empty GoodLife milk packs.
Made up of an internationally patented design with six layers of recyclable paper and a small percentage of recyclable plastic and aluminum, besides finos filled with rice husk, the idol is mark social consciousness of the amount of pollution that is created during the festival.
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