BANGALORE: TERI has launched ‘Laltini’, the official mascot for its visionary project ‘Lighting a Billion lives (LaBL)’, which is committed to enabling a billion lives to access light from solar technologies. The mascot has been launched to connect with the rural communities and create awareness about the need for clean sources of lighting in these communities which do not have access to electricity.‘Laltini’ – the mascot is a little girl child creatively designed to look like a solar lantern who is holding an illuminating lamp, exemplifying the concept of an enlightened and empowered girl child all set to empower her community. ‘Laltini’ signifies how something as simple as sunlight can brighten the lives of rural communities in India.Laltini’ symbolises TERI’s commitment to bring light into the lives of those who are deprived of the basic facility of clean lighting due to lack of access to energy. ‘LaBL’ has helped improve lives by increasing productivity, facilitating education of children at night, increasing working hours after sunset, reducing man animal conflict, increasing mobility of villagers at night, reducing kerosene consumption making their lives free from health and fire hazard and has also been of immense help in medical exigencies.Laltini is dressed in Green – which signifies abundance, growth and prosperity, besides clean and safe energy. The new mascot ‘Laltini” will be used to spread social messages. ‘Laltini’ with its smart messages will represent the beneficiaries of ‘LaBL’. ‘Laltini’ will communicate the core strength of the project in the most effective manner. Laltini’s character is the face of the ‘LaBL’ initiative.
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