Fragrances have now become an essential part of home décor. With this, the demand for scented candles has also increased in the market. One of the most popular candle brands on the market is Tara Candles, which was started in 2005. Today, let’s take a look at the success story of Tara Candles.
The success story of Tara Candles, a renowned brand in the candle industry, began with the vision of Umesh Singh and his wife, Richa Singh. Umesh Singh initially ventured into the business world by starting a gift-packing business, following his passion instead of pursuing a teaching career as his father had envisioned. The late 1990s saw a boom in the gift market, and Umesh Singh’s decision proved fruitful for his entrepreneurial journey.
The turning point came when Tara Candles received a unique order for candles from Emirates, a significant client. The candles had to be distinct, posing a challenge for Singh. Despite lacking resources, he seized the opportunity and attempted to outsource the work, but finding suitable partners proved elusive. Faced with this situation, Umesh Singh and Richa took matters into their own hands and fulfilled the order for 40 candles from Emirates. This experience, although challenging, became a pivotal learning moment in their candle business journey.
From this episode, Tara Candles was born, with a newfound focus on crafting aromatic candles. At that time, there were few players in the country producing such candles, providing Tara Candles with a unique advantage. The company swiftly gained momentum and secured its position in the market.
Umesh Singh reflects on the company’s growth, citing a significant milestone during the challenging period of the COVID-19 pandemic. Tara Candles successfully delivered 1.60 lakh candles to Alkem Pharma within 16 days, showcasing the company’s resilience and adaptability. With 90 corporate clients and an additional 5,000 clients, including prestigious hotels like JW Marriott and Taj, Tara Candles generated a revenue of approximately Rs 20 crore in the fiscal year 2021–22.
Looking ahead, Tara Candles has ambitious plans to expand its reach to the international market, marking a new chapter in its remarkable journey. The success story of Tara Candles serves as inspiration for aspiring entrepreneurs navigating the challenges of the business world.
Comments
0 comment