Tata, Infy, SBI among world's 50 most reputed firms

Washington: The Tata Group, State Bank of India and Infosys Technologies are among 17 Indian firms that figure among the top 50 in a list of the world's 200 most reputable companies.

With a pulse score of 80.89 on a scale of 0-100, the US-based Reputation Institute ranked the Tata Group 11th above global giants like Google, Microsoft, General electric, Toyota, Coca-Cola, Intel and Unilever.

Italy-based chocolate producer Ferrero was ranked as the most reputable company on the planet right now. With its pulse score moving from 83.52 last year up to 85.17, Ferrero came up from fourth place last year to first, more than a full point ahead of second ranked IKEA.

"However it is the people of India who love their companies the best," noted US business magazine Forbes. "Of India's 27 corporations ranked by the institute, 24 (89 percent) placed above the average. Seventeen of them landed in the top third of the list."

The Reputation Institute's global pulse of 600 companies is a measure of corporate reputation calculated by averaging perceptions of four indicators - trust, esteem, admiration and good feeling - obtained from a representative sample of at least 100 respondents in the companies' home countries.

SBI, India's largest bank, is ranked 29th with a score of 78.11. India's second largest software exporter Infosys is at 39th, with a pulse score of 77.45.

Larsen & Toubro comes next at 47th position with a pulse score of 76.58, while India's largest carmaker Maruti Suzki has been ranked 49th with a pulse score of of 76.26.

Other Indian firms in the top 200 are: Hindustan Unilever (69 - 74.99); ITC Ltd (95 - 73.50); Canara Bank (102- 73.34); Hindustan Petroleum (111 - 73.08); Indian Oil (112 - 73.01); Wipro (116 - 72.77); Mahindra & Mahindra (137 - 71.61); Bharti Airtel (163 - 70.32); Bank of Baroda(174 -- 69.81); Bharat Petroleum(175 - 69.79) and Punjab National Bank (177- 69.67.)

Johnson & Johnson, which placed first in the US for reputation, lands third globally. Kraft Foods places eighth, making the US one of only two countries with two businesses in the global top 10. Brazil is the other. Its Petrobras and Sadia landed fourth and fifth respectively.

Brazil had the second highest percentage of its participating companies ranked above the global average at 76 percent, while 62 percent of American companies received pulse scores above the average.