Indian Brand's Savage Takedown Of Dbrand's Racist Remark: 'We Don't Poke Fun At Our Customers'

Indian company Capes, which specialises in customising electronic gadgets, stepped into the recent controversy surrounding Canadian accessories brand Dbrand. Striking while the iron’s hot, Capes published an in-depth post about their goods and the Indian manufacturing process. Previously, Dbrand made a discriminatory comment about an Indian techie who tweeted about problems with a product he bought from the firm. They mocked the techie’s surname, which prompted outrage and resulted in a public apology from the firm.

Capes shared a post “For every one new here” on microblogging platform X (formerly Twitter). In the tweet dated April 11, they stated that they have been manufacturing skins in India since 2017 and delivering them all around the world since 2021. They create cases for game consoles, cameras, lenses, mice, phones, computers, headphones and even car keys.

“We pride ourselves on providing a level of precision that is practically unmatched.”

The business went on to say that it had amassed a devoted following of more than 3.5 lakh clients over time.

“We are beyond grateful for the appreciation, support and feedback that we are receiving at the moment. Only onwards and upwards from here.”

“This is literally your time for marketing; just say ‘we don’t mock our customers’ and that’s it you’ll gain millions of followers,” said an X user in response.

Capes responded, “Check our recent tweet,” to this.

In their last tweet they had written, “Also, we don’t poke fun at our customers.”

All About Dbrand Controversy

It all began when Bhuwan Chitransh, a Pune native who works in the Netherlands, expressed his dissatisfaction on X over the colour change of his Dbrand MacBook skin in just two months. Asking, “.@dbrand⁩ bought this skin a couple of months back,” he tagged Dbrand and said, “Couldn’t even remain the same colour after just 2 months. What should I do?”

Dbrand made a response that appeared to be a jab at Chitransh’s surname. They sarcastically said, “Your last name is basically s**t rash, be serious.”

Unsurprisingly, the internet wasn’t impressed. Dbrand faced criticism from many people for veering into racism and cyberbullying. But the corporation didn’t really address the issue until they acknowledged the post and addressed the criticism using their main handle. They started out by acknowledging, “Well, that escalated quickly,” and calling their first move a “huge fumble.” In order to keep the customer’s goodwill, the corporation gave $10,000 (Over Rs 8 lakh) along with a private apology.

They have since deleted the post from their account.