Global internet and technology conglomerate, LeEco is jubilant at the response it has received for its first ever participation in the popular pre-Diwali sales by leading e-commerce platforms. LeEco breached the Rs 200 crore mark with sales of 200,000 Superphones, 1800 SuperTVs and 500+ accessories across all four platforms – LeMall.com, Flipkart, Amazon India and Snapdeal.
The company sold a total of200,000 SuperPhones and 1800 SuperTVs across these platforms in the last five days, making many notable records. During Flipkart’s Big Billion Day Sales, LeEco was one of the best-selling brands on Flipkart owing to a huge surge in user response. LeEco’s Le 2 continued to top the popularity charts becoming the leading smartphone model on Flipkart in the price range of 10-12K, while Le Max2 became the best-seller android phone with Snapdragon 820 processor in the price range of 15-18K.
Commenting on the landmark achievement, Atul Jain, COO, Smart Electronics Business said, “This indeed is a significant achievement for us given that as a brand we are still less than a year old in India. Our users’ response is humbling and we are now in mission-mode to bring more innovative products at disruptive prices that enhance peoples’ lifestyles.
Promotional gambits like product exchange and cash back offers are undoubtedly great incentives but ultimately an Indian consumer makes his choices based on product quality and value for money propositions. Here, it is matter of immense pride that LeEco Superphones were top selling products in this entire shopping frenzy. We would also like to extend gratitude to our partners Flipkart, Amazon India and Snapdeal for their tremendous support in making this success possible.”
As part of the festive offers, LeEco extended attractive discounts and deals on its SuperPhones and SuperTVs that were undoubtedly a big draw. LeEco Superphones and SuperTVs were also available on LeMall.com during the same period with exciting deals.In the SuperPhones category, LeEco’s second generation Le 2 and Blockbuster Superphone Le 1s Ecowere its top selling products during the sales. LeEco’s recently launched Super3 X55 TV also received unprecedented user response.
Key reasons behind the overwhelming response to LeEco Superphones and SuperTVs are certainly the pre-bundled LeEco Membership Program, high-end specs and disruptive pricing.
LeEco has built a strong reputation for itself in India by bringing in cutting-edge technologies through its products that have carved a niche for themselves in the market. It will surely be interesting to witness the newer ways in which LeEco will reshape the consumer technology landscape in India, in the coming months.
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