Remember the initial days of social media, where content creation was often a passion pursued as a hobby? However, as the digital landscape evolved, so did the perception of content creation, transforming it from a mere pastime into a viable career option. The youth of this generation, fueled by creativity and a desire for independence, have embraced social media as a full-time career, leveraging platforms to monetize their unique talents. What was once met with scepticism has now emerged as a testament to the entrepreneurial spirit of today’s youth.
On National Youth Day, we bring you the compelling stories of 5 influencers who defied stereotypes, turning their interests into thriving careers. Their experiences illuminate the transformative power of social media, showcasing how this dynamic industry has become a legitimate pathway for ambitious youth to express themselves, build communities, and forge successful careers on their terms. From breaking stereotypes to redefining success, these influencers share their journeys, offering inspiration to the next generation of content creators.
Ronit Ashra
“Back when I started, I never imagined my passion for acting on social media would turn into a full-time career. It’s been a wild ride, and the evolution of digital platforms has played a crucial role. My videos, especially the Bollywood mimicry ones, have gained traction, and it’s heartening to see people laugh and connect with my unique style.
I love experimenting, not just with expressions and acting but also with the outfits I put together for my videos. The minor details add an extra layer of humour. The digital space has truly opened doors for creators like me, providing a platform to showcase our art in unconventional ways. Despite the naysayers and negative comments, I stay focused on delivering content that brings joy. Being a full-time influencer is about more than just popularity; it’s about putting in the effort, staying dedicated, and spreading happiness wherever I go.”
Aatman Desai
“Reflecting on the content creation landscape, I’ve seen it evolve from a hobby to a full-fledged career on social media. As a computer engineer turned content creator, my journey shifted from music covers to exploring memes and comedy, showcasing the diverse possibilities online.
Interestingly, I’ve gone from managing influencers to being on the other side of the table myself. Having once been an influencer manager, this perspective shift enriches my content creation, offering a unique understanding of the dynamics in this thriving digital landscape. Even as the hustle of a full-time influencer prevails, my pure satisfaction lies in sharing authentic and engaging content—a testament to the incredible potential of social media for both personal and professional growth.”
Aryan Kataria
“Remember when making sarcastic comments online was just a pastime? Now, we’ve turned it into a business! GenZ is all about thinking outside the box, and I bring that vibe to my content. Challenges and pranks aren’t just for laughs; they’re part of this innovative career path that keeps audiences hooked and entertained.
The world thought we were just kidding, but here we are, proving them wrong and building an empire of humour. Being a full-time influencer isn’t just a trend; it’s a testament to our unique approach. The joy of our audience isn’t just in the laughter; it’s in the shared moments, the inside jokes, and the connection we’ve cultivated. Let’s break those stereotypes, shatter expectations, and keep the humor rolling – because in our world, comedy isn’t just a side gig; it’s the main act!
Sakshi Keswani
“We all know social media is constantly evolving but , let me take you from my days at Allahabad Girls College to becoming Suku – it’s been one wild adventure! Since my Instagram debut in 2017, challenges were met with the unwavering support of my fantastic followers, shaping my digital presence. Now, delving into the business side of being a full-time influencer, it’s fascinating to witness the transformation of social media into a vibrant career platform. Beyond just sharing content, it’s about cultivating careers out of creativity and connecting with a global audience. As I navigate this dynamic industry,
I find immense value in the relationships formed, the collaborations explored, and the entrepreneurial opportunities discovered along the way. Each post and video become not just a personal expression but a stepping stone in a journey that combines self-discovery and inspiration for the next generation of content creators. Excited to continue evolving in this ever-changing digital landscape and eager to see the diverse impact it might have on aspiring individuals exploring their passions in the online world.”
Dhiraj Sanap
“Honestly I never imagined my journey from a middle-class family in Mumbai to becoming a recognized face on Instagram and MX TakaTak would unfold the way it did. Growing up, social media was just a platform to share moments, but little did I know it would pave the way for a full-time career. Completing my education in Mumbai, I found my niche in creating comedy and funny videos, and the response has been overwhelming.
Transitioning from TikTok to Instagram after the ban was a game-changer. My followers, who were used to seeing my crazy antics on one platform, seamlessly made the switch with me. It’s incredible how social media can turn a hobby into a livelihood. Earning badges for being an ace TikTok comedian in 2020 was a defining moment, and since then, I’ve ventured into bigger projects and web series. It’s not just about the numbers; it’s about connecting with the audience, making them laugh, and sharing a part of my life. Being a full-time influencer is not just a job; it’s an evolving journey, and I’m excited to see where it takes me next.”
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