In today’s world of environmental and technological challenges, stress levels have increased which are impacting human health and appearance. In a race to make it to the top or fulfil aspirations, many people across the globe are facing health challenges that not just include lifestyle diseases but lead to premature ageing, loose skin, and the appearance of wrinkles and fine lines. In this scenario, the beauty industry is churning out products like anti-ageing creams that not only address these issues but also help in boosting the self-confidence of one’s appearance across generations.
In fact, a recent study by Custom Market Insights points out, “The size of the global anti-ageing market was worth around USD 60 billion in 2021 and is predicted to grow to around USD 120 billion by 2030 with a compound annual growth rate (CAGR) of roughly 7.5% between 2022 and 2030.” The report further highlights that the competition between global and domestic products and markets is fuelling the demand for anti-ageing creams.
Besides giving a fresh and youthful appearance, anti-ageing creams also addresses issues like uneven skin tone and promises a much smoother complexion.
What makes anti-ageing creams popular?
Over the years, anti-ageing creams have become more popular in India with increased globalization, education, and awareness as everyone is willing to enhance their physical appearance in the face of challenges like stress, pollution, climate change, exposure to UV rays, poor lifestyle choices and lack of a balanced diet. Work stress has also added to skincare woes resulting in several problems from acne to pimples and the appearance of fine lines at a relatively younger age.
Considering that the young population has disposable incomes and a wide array of choices, an appealing appearance is on everyone’s priority list. On a more technical scale, anti-ageing creams offer a host of choices and can be customised as per the user’s requirement, making them a popular and effortless choice.
How anti-aging creams work
As humans advance in their years, the skin becomes loose owing to the breakdown of collagen and elastin. Development of fine lines, wrinkles, discoloration, sagging skin and even a rough texture are some of the challenges that people face. Ingredients like peptides, retinol and hyaluronic acid –which are present in these products–address these concerns and issues and significantly slow down ageing. They improve the elasticity of the skin and have the ability to reduce lines and wrinkles.
One of the most popular ingredients in anti-ageing products, Vitamin E and green tea extracts fight the harmful effects of stress and pollution, thereby preventing premature ageing.
Dark spots and hyperpigmentation which are the result of UV exposure can be dealt with thanks to the presence of alpha hydroxy acids which are present in anti-ageing creams as they address issues like uneven skin tone and provide a catalyse a more radiant appearance for the skin.
According to experts, choosing the right anti-ageing product is an informed decision and should be done after carefully reading all ingredients and understanding the possible side effects of the product. It’s a good idea to start a dedicated skincare routine which involves cleansing, toning and moisturising along with liberal usage of sunscreen in your early twenties. This routine should be followed through life to combat the negative effects of ageing. It is equally important to understand that a balanced diet, usage of sunscreen and drinking adequate water coupled with 8 hours of sleep are equally important to address skincare, the right way.
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