THIRUVANANTHAPURAM: Kerala Tourism has added one more feather to its cap by bagging the CNBC Awaaz Travel Award 2011 for the `Best Tourism Board’ in the country. Union Tourism Minister Subodh Kant Sahay presented the award to Dr Rathan Kelkar, Additional Director of Kerala Tourism, at a function held in New Delhi recently. Kerala Tourism has won the prestigious award in the same category for the second consecutive time. The winner was selected on the basis of a pan-India study conducted across 12 cities with thousands of respondents voting for their choice of travel services. ‘’It is yet another proud moment for the Kerala Tourism and is a recognition to the initiatives by the Tourism Department to promote Kerala farther and wider as an international destination with world class infrastructure facilities. The present government is very much committed to the task of improving the overall growth of tourism sector in the state,’’ state Tourism Minister A P Anil Kumar said on winning the award. The CNBC Awaaz Travel Awards aims at honouring the best in class travel destinations and other ancillary services of the tourism industry. The awards also seek to understand the consumer mindset vis-à-vis services and initiatives by the stakeholders. Kerala Tourism, which had hit the international circuit with a new three-minute promotional ad film `Your moment is waiting’ in September last year, has won a string of awards at the national and international levels in the last few months. The film itself has won Golden City Award, dubbed as the Oscar of Travel industry, top honours at the New York Festivals, and three Golds at the Pacific Asia Travel Association (PATA).
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