Yamaha has hit a major milestone by launching 100 new outlets in just six months, reaching a total of 400 Blue Square showrooms across India.
This rapid growth shows Yamaha’s commitment to providing an exceptional customer experience. By establishing these outlets in tier-2 and tier-3 cities, Yamaha is meeting the rising expectations of its customers nationwide.
Since kicking off ‘The Call of The Blue’ brand campaign in 2018, Yamaha has aimed to bring its premium offerings closer to consumers. The introduction of Blue Square showrooms in 2019 has played a key role in creating an exclusive space that reflects Yamaha’s racing heritage and caters to the demand for high-performance products.
Mr. Eishin Chihana, Chairman of Yamaha Motor India Group, expressed pride in this achievement, stating, “These spaces are not just retail touchpoints—they are where customers can truly immerse themselves in the Yamaha world and explore our products in an environment designed for them.”
The Blue Square showrooms are designed to meet the evolving needs of today’s customers, featuring dedicated areas for accessories, merchandise, and community activities.
They embody Yamaha’s values of innovation, sportiness, and style. Each showroom also serves as a hub for Yamaha’s ‘Blue Streaks’ rider community, where enthusiasts can join group rides and connect with others.
Yamaha’s Blue Square network showcases exciting models like the R3, MT-03, and the AEROX 155 scooter, all featuring advanced technology like Traction Control System (TCS). Customers can also check out popular models such as the YZF-R15 V4, MT-15 V2, FZ-X, Fascino 125 FI Hybrid, and Ray ZR Street Rally 125 FI Hybrid, all designed for an exhilarating riding experience.
With 400 Blue Square outlets now in operation, Yamaha continues to expand its presence, ensuring that more customers, especially in emerging regions, can access its premium products and services.
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