India’s leading 2 & 3-wheeler tyre brand, Eurogrip Tyres, has launched a brand new campaign that puts the spotlight on the outstanding grip of Eurogrip tyres.
The brand shared the ad film on their official YouTube channel. In this campaign, we see ad films starring cricket legend M S Dhoni alongside his CSK teammates, Deepak Chahar and Ruturaj Gaikwad.
They engage in playful banter, drawing parallels between the grip needed in cricket and the grip provided by tyres on the road.
The films emphasize Eurogrip’s superior hold compared to other tyres, with Dhoni himself stressing its importance for safe turns. The CSK stars also share valuable road safety tips, urging viewers to follow traffic rules, wear helmets, maintain tyre condition, and service their bikes regularly. Dhoni’s message is clear: Get Eurogrip tyres for that extra safety assurance.
P Madhavan, EVP of Marketing and Sales at TVS Srichakra Ltd, shared insights about the campaign, expressing excitement for the third year of their collaboration with Chennai Super Kings. He highlighted Eurogrip’s focus on establishing itself as a strong global consumer brand, aligning perfectly with the campaign’s message. The ads stress the importance of superior grip for road safety, echoing the high-performance values associated with both Eurogrip and CSK.
This new campaign positions Eurogrip as a dynamic and trustworthy brand, resonating with young Indian riders. The gripping ads went live on television and digital platforms starting March 22, 2024, with a series of activations planned across social media, traditional media, outdoor platforms, and point of sale outlets.
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